Microsoft Surface + NFL
Closing typography composite Plexus treatment
Make Believe Happen – “Places”
Director_John O'Connell_ Group CD CMD
Type animation_ CMD
Plexus animations treatment_ Scott Clum
As part of the treatment on the main edit creating self termed "energy streams" for the athletes, we also talked about the closing typography releasing its own energy as it changed words and cycled through the message.
I designed an initial burst of dots and plexus to explode out from the type to slowly dissipate and connect to itself reaffirming the statement that the Surface enables great ideas.