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Microsoft Surface + NFL

Closing typography composite Plexus treatment

Make Believe Happen – “Places”

Director_John O'Connell_ Group CD CMD

Producer_Katy Rall

Type animation_ CMD

Plexus animations treatment_ Scott Clum

As part of the treatment on the main edit creating self termed "energy streams" for the athletes, we also talked about the closing typography releasing its own energy as it changed words and cycled through the message. 

I designed an initial burst of dots and plexus to explode out from the type to slowly dissipate and connect to itself reaffirming the statement that the Surface enables great ideas.

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