I have been learning, struggling, evaluating and experiencing design all my life.
Truly.
I am not someone who went to school to become a designer. I went to art school to learn how to become a better artist. To live with myself and the creative that matures with me on a daily basis. I wanted to learn the history and principles of art and study the artists and designers who made the choice to live by their work.
I am inspired Mark Rothko, Andrew Wyeth and Mike and Doug Starn.
where I come from.
​Design principles and expectations change all the time.
I want creative direction to support an intimate touch to the audience.
Demographics can help drive good design outcomes.
Build the unexpected.
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There are nuances in every brand.
These nuances can help shape new ideas and greater connection to an audience.
You have to be able to see it.