I have been learning, struggling, evaluating and experiencing design all my life.
Truly.
I am not someone who went to school to become a designer. I went to art school to learn how to become a better artist. To live with myself and the creative that matures with me on a daily basis. I wanted to learn the history and principles of art and study the artists and designers who made the choice to live by their work.
I am inspired Mark Rothko, Andrew Wyeth and Mike and Doug Starn.
Tech Partner Campaigns
These pieces were developed along the theme of "Partner Benefits" and putting them aesthetically front and center so they stood out of all the other forms and one sheets.
Its hard to care about all these one pagers but when they start to carry a theme of information and attractive design they start to be significant and mean something.
We did quite a bit of digging on these to discover the partner significance, why they cared and how it could benefit them.
With all this back information I decided that building something "attractive" using brand colors not usually used along with supporting photography to create a deeper and meaningful piece.
I used Cinema 4D to create the environment and main cubes which are actually part of branding but usually in 2d.
I really felt color was helping big time here so it played a large part. Benefit logos were then applied, the logos help create it's own visual language to what partners were being offered while being easy to understand.
I really went outside the expectation here but creating something unexpected really brought the attention to the benefits and information.
