I have been learning, struggling, evaluating and experiencing design all my life.
Truly.
I am not someone who went to school to become a designer. I went to art school to learn how to become a better artist. To live with myself and the creative that matures with me on a daily basis. I wanted to learn the history and principles of art and study the artists and designers who made the choice to live by their work.
I am inspired Mark Rothko, Andrew Wyeth and Mike and Doug Starn.
Tech Partner Landing Pages
Partner Landing Pages are a successful and engaging tool when used properly to offer custom content and trainings not available in mainstream social content.
I have never been a big believer that anyone would even pay attention to them. Partners are already overwhelmed.
My team and I did do a light study on behaviors and content delivery. This insight opened a few new doors. I found the aesthetics and delivery times were a huge factor.
Emails that looked like the same old ad in white with no aesthetic purpose was ignored completely. There was no time for content that wasn't provocative.
In order for any of this to be successful my approach was to reverse engineer all of it. Apply all psychology and behaviors to the design. This meant adding partner focused interests in the copy and imagery. I used on brand colors and provocative imagery to allow the information to stand out in a whole well designed page. Each installment was unique and focused on the very up to the minute information, almost as if it was changing in real time for the partners.
The engineering proved successful. We engaged partners and increased awareness and trainings by 210%.
Thoughtful design and awareness working together.
