I have been learning, struggling, evaluating and experiencing design all my life.
Truly.
I am not someone who went to school to become a designer. I went to art school to learn how to become a better artist. To live with myself and the creative that matures with me on a daily basis. I wanted to learn the history and principles of art and study the artists and designers who made the choice to live by their work.
I am inspired Mark Rothko, Andrew Wyeth and Mike and Doug Starn.
scott clum _
Microsoft.
Microsoft Surface + NFL
Main edit composite Plexus treatment
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Make Believe Happen – “Places”
Director_John O'Connell_ Group CD CMD
Producer_Katy Rall
Type animation_ CMD
Plexus animations treatment_ Scott Clum
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Director John O'Conell and I were watching some of the athlete moments in his cut and he asked if I could create "streams" from the athletes that represented the power and idea of the Surface. After exploring the idea and aesthetics of the animations, I started to build out the plexus treatments and composited them in to the live action. Johns cut was already amazing, These supporting animations amplified each scene and brought attention to the moment.
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Microsoft is partnering with 3 NFL superstars - Melvin Ingram, Larry Fitzgerald and Alvin Kamara - to showcase how they are pursuing their off-the-field side hustles to see how Microsoft Surface can make your dreams a reality.
