Microsoft Surface + NFL
Main edit composite Plexus treatment
Make Believe Happen – “Places”
Director_John O'Connell_ Group CD CMD
Type animation_ CMD
Plexus animations treatment_ Scott Clum
Director John O'Conell and I were watching some of the athlete moments in his cut and he asked if I could create "streams" from the athletes that represented the power and idea of the Surface. After exploring the idea and aesthetics of the animations, I started to build out the plexus treatments and composited them in to the live action. Johns cut was already amazing, These supporting animations amplified each scene and brought attention to the moment.
Microsoft is partnering with 3 NFL superstars - Melvin Ingram, Larry Fitzgerald and Alvin Kamara - to showcase how they are pursuing their off-the-field side hustles to see how Microsoft Surface can make your dreams a reality.