I have been learning, struggling, evaluating and experiencing design all my life.
Truly.
I am not someone who went to school to become a designer. I went to art school to learn how to become a better artist. To live with myself and the creative that matures with me on a daily basis. I wanted to learn the history and principles of art and study the artists and designers who made the choice to live by their work.
I am inspired Mark Rothko, Andrew Wyeth and Mike and Doug Starn.
scott clum _
Harley Davidson
On the Roam
I was asked by Harley Davidson to come up with a design direction/approach for hangtags for a custom history based clothing line for Jason Mamoa entitled "On the Roam" This title also reflects his personal clothing line and style of the same name.
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The job was to create a hand built style of printing to reflect the early history of Harley Davidson and the mis-registration and off color printing process that might have happened at this time period.
I was pretty excited about the opportunity and very quickly adapted my aesthetic direction to the idea.
All of the tags were constructed from found materials and papers. I printed out titles and some of the copy and cut them up to be pasted into place like an early mechanical would be.
There is definetly a certain feeling these pieces are sending out.
I think this goes to show that the largest of ideas thought down to the most beautiful of essences can create a strong design and something you want to continue to look at.
