I have been learning, struggling, evaluating and experiencing design all my life.
Truly.
I am not someone who went to school to become a designer. I went to art school to learn how to become a better artist. To live with myself and the creative that matures with me on a daily basis. I wanted to learn the history and principles of art and study the artists and designers who made the choice to live by their work.
I am inspired Mark Rothko, Andrew Wyeth and Mike and Doug Starn.
Kershaw
Kershaw has been a client for over 5 years. Our partnership with this product culture has been a core one to one since the first day. Together we aligned product demographics with everyday carry / EDC culture in all of our product shoots with Kershaw. Tons of planning, storyboarding and discussion contributed to the final frames of video and still photography we have executed with Kershaw.
Together we have continually defined the product culture along with the brand dedication of the demographic. The honesty in this execution has also created a larger vision and retention of the art of carrying and using a Kershaw, this is a huge nod to all the enthusiasts and appreciation to the brand.