© 2018 scott clum / ride design studio

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scott clum_visual creative +// designer

hand/made

Nike 20th Anniversary Posters

Nike 20th Anniversary Campus Posters. I was asked to come to the Campus to photograph celebrated locations and create a location and design driven poster. The Campus has locations that were preserved to the original existence instead of destroying them to create the grounds. I wanted to bring some of those locations  into light as they also served as inspiration for the photography. The original project started as a single poster but when I delivered my initial comps that quickly turned into a series. The typography was built in Cinema 4D using current slogans. I wanted the overall typographic direction to also serve as architecture and compliment the location as well as be strong in communicating the overall message.